Made for

RAINBOW CLUB AUSTRALIA

Rainbow Club Australia

THE ASK

Help support our team with professional creative across a broad range of requirements as we achieve our vision and sustainably grow our offering and reach

CONTEXT

Rainbow Club Australia began in 1969 as a grassroots club. In the past decade, under stellar leadership, Rainbow has transformed into a sustainable registered charity and NDIS qualified organisation that not only teaches children with disability how to swim, but also offers teacher training and ongoing support for everyone involved in the Club. Rainbow has now also moved into the young adults with a disability space. Kandure has delivered creative for Rainbow Club since 2013 on an as needed basis, supporting staff with consultancy and creative design.

 

ACTIONS

  • Empower Rainbow Club with a sustainable creative presence
  • Carefully consider each deliverable in the context of Rainbow Club’s identity and audience
  • Design, develop and deliver assets, artwork and guides accordingly
  • Ensure sustainable ongoing inhouse management of specific creative resources
  • Help the super people at Rainbow Club do their thing

Done

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IDENTITY

Rainbow Club logo refresh, Rainbow Club wordmark typographic set, all visual identity, sub-brand logos inc Murray Rose Malabar Magic Ocean Swim refresh, Swim the Rainbow, Swim heart badge, Family Carnival, Rainbow Connect, Magic Rainbows, Train to Teach, Aqua Awards, Safety week, Christmas in July, Celebrating 50 years, Rainbow Speaks, My Active Moves, Rainbow Edge

 

PRINT

Corporate suite (business cards, letterheads)
Annual Reviews since 2012/13 including special 50 years celebration edition (2018/19)
Rainbow Club Committee Manual and updated versions
Swim the Rainbow Manual and updated versions
Rainbow Connect invitations
Swim the Rainbow promotions inc flyers, posters, A-frames
Swim the Rainbow chart
Family Carnival promotions inc flyers, posters, programs
Malabar Magic promotions
Sponsorship Kits
Swim Teacher promotions
Merchandise: tote bags, stickers, T-shirts, rashies, baseball caps, swim caps
Swim the Rainbow 2.0 resources inc waterproof visual aids
Certificates

 

CONTENT

Editing and refinement across all deliverables
Consolidation and messaging across multiple deliverables
Image sourcing and selection
Custom icon suite
Custom illustrations for Swim the Rainbow visual aids
Microcopy, word content and graphic assets for website
Illustrated map

 

WEBSITE

myrainbowclub.org.au
Content review, refinement and consolidation from previous site to current, inc new copywriting and microcopy

Design of WordPress website inc blog and events calendar with user experience, accessibility and inclusive design principles, theme styling, website branding guide, website assets and images, web icon suite, wireframes, individual page structures, information architecture, developer liaison, supply of WebKit

Build navigation menus, site pages and posts, call to actions, content population, SEO and alt tags, analytics redirections, training for inhouse staff, handover, maintenance and ongoing assets as required

 

DIGITAL

Email signatures
Digital banners
Digital invitations
Website assets
Branding and assets for CRM (Salesforce)
CRM email assets and html coding
Portal assets
Design of login pages for CRM
Design of web tiles
Corporate wellness program resources
Social media assets and templates
Assets and templates for online video training platform

 

XXL ART

Banners: pullup, teardrops and roadside
Coin-drop well (large donation box)
Photo walls
Stretch covers
Marquees
Map artwork for event signage