Rainbow Club’s existing website required a revolution to reorganise the structure, clarify and consolidate the content, enhance the visual and user experience, and facilitate integration with the organisation’s CRM (customer relationship management software). Carried out in 4 stages, the website revolution provided by Kandure included: brand guidelines, site architecture and navigational menu organisation, wire-framing, all content creation – words and image assets for 41 static pages and 30 posts (news posts and calendar posts), content population, blog categories, refresh of existing logo suite and creation of new logos, icon library creation, SEO and alt tags (meeting accessibility standards) and instruction for existing SEO redirections based on the previous site’s analytics. The dev site underwent user access testing as per client protocols.
The website’s revised structure features colour-coded section headings for each of the site’s four main localities. The overall website palette includes key Rainbow Club brand colours – most notably the hi-vis lime rash tops worn by the swim teachers while teaching children with a disability how to swim and be safe in the water. Strong block colours contrast with white spaces to created a bold contemporary website, grounded with navy and two additional hues of blue to represent the aquatic environment. The social/events aspects of Rainbow Club and the site links are orange to attract attention.
Post launch hand-over, Kandure provided guidelines and training for in-house staff to manage website additions (pages, posts, calendar events, menus); updates (ongoing site maintenance); and supplied additional assets for the site. The website’s forms, initial page templates and outbound integration with Salesforce were developed by Data Colada, while Kandure provided image assets for the Salesforce community portals – My Portal (for members) and Teacher Central (for teachers).
Copywriting and Microcopy
Call To Actions
SEO and Alt Tags
Kandure Graphic Design Studio in Sydney is a unique independent creative studio designing artwork for print, identity and digital. Established in 1999, Kandure has enjoyed successful and consistent engagement delivering graphic design artwork and creative for a wide range of clients.
+61 413 914 555
Whether you are a start-up or established entity feel welcome to contact Kandure for any graphic design requirements. The studio is located in Enfield NSW Australia. Meetings by appointment.
This 'Mid-Century Modern' inspired Wordpress website created with Divi from Elegant Themes. Customisation by Kandure. Header source illustrations by iStock contributor sollia, vector modifications by Kandure. For print, Kandure recommends Ball&Doggett Fine Paper.