Cessnock Council: Pool Safety Campaign
As the 2018/2019 summer swim season approached, Cessnock City Council desired a targeted social media and awareness campaign to remind its community to Be Pool Safe. The pool safety campaign provided key messages around supervision, maintaining fences and barriers, and reminders that it only takes a small amount of water or the briefest moment for a life to be lost. The campaign featured images familiar scenarios together with appropriate messages and appeared in online social media as static posts and video posts. Additional outdoor banners and print media advertisements completed the pool safety campaign package.
Social media tiles
Social media videos
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