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MidCoast Place Identity

In May 2016 a number of NSW local government area Councils were amalgamated, MidCoast Council being formed as a rural region covering over 10,000 sqkm on the NSW coast and hinterland. Initial development of the place identity included consultation with community via online surveys and identity workshops across the region. The principal aim of the MidCoast Place Identity project was to establish a unified sense of place identity and clarify what is valued by the people of the newly-formed region. The community of the region was asked to “tell us what you value” to discover what represents MidCoast’s diverse communities, brings them together and will carry MidCoast into the future. The process delivered an understanding of the place brand – ie that MidCoast has a close connection to nature and a natural connection between its communities. The outputs from these place identity interactions informed the development of brand concepts and MidCoast Council’s Community Strategic Plan – an important resource which establish priorities for the future of the region.

Design Creative
Website Graphics
Workshop Booklets
Survey Design
Survey Outcomes
Word Clouds
Place Branding
Identity Direction

In Brief

Kandure Graphic Design Studio in Sydney is a unique independent creative studio designing artwork for print, identity and digital. Established in 1999, Kandure has enjoyed successful and consistent engagement delivering graphic design artwork and creative for a wide range of clients.

Contact Kandure

+61 413 914 555

Whether you are a start-up or established entity feel welcome to contact Kandure for any graphic design requirements. The studio is located in Enfield NSW Australia. Meetings by appointment.


This 'Mid-Century Modern' inspired Wordpress website created with Divi from Elegant Themes. Customisation by Kandure. Header source illustrations by iStock contributor sollia, vector modifications by Kandure. For print, Kandure recommends Ball&Doggett Fine Paper.