Made for

PORT MACQUARIE HASTINGS COUNCIL

Port Macquarie Hastings Council

THE ASK

Help support our teams with creative assets and visual branding to improve and humanise our customer experience at a time of change

CONTEXT

At a time transition, yet aiming to achieve improve community delivery outcomes and overall customer experience (CX), Port Macquarie Hastings Council (PMHC) required a creative presence to support the inhouse Communications and IT teams across a number of projects in the interim to a master brand strategy process. The existing PMHC identity and visual language were no longer serving Council’s messaging, transformation process and community agenda.

 

ACTIONS

  • Empower PMHC teams with a creative presence
  • Carefully consider each project in the context of a minimalistic yet contemporary and flexible approach to the creative collateral
  • Design, develop and deliver assets, artwork and guides accordingly
  • Ensure ongoing inhouse management of specific creative resources during a period of change
  • Help the super people at Port Macquarie Hastings Council do their thing

Done

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IDENTITY

Refinement of existing PMHC logo + LogoKit
PMHC Identity Guide 2021 Visual Communications (corporate CX)
Staff brand visual identity
CEO identity
The Vibe (news portal) LogoKit + visual id
Breakr (integrity service) LogoKit + visual id

 

PRINT

Imagine 2050 PMHC Community Strategic Plan (IP&R document)
PMHC Community Strategic Plan (CSP) Summary
Money Reserves (explainer for incoming Council new term)
PMHC Operational Plan 2020-2021 (IP&R document)
Candidate Information Pack (executive role)
Case for Change (CEO change agenda)
Facebook Workplace (internal social media) documents and posters
PMHC Annual Report 2019-2020 (IP&R document)
Nudge posters (community messaging)
Recovery Projects Prospectus (Covid recovery)
Lake Cathie glossy
4WD Vehicles on beaches brochure inc illustration of coastal map (Nambucca Heads to Diamond Head) collaboration between Port Macquarie Hastings Council, Kempsey Shire Council and Nambucca Valley Council

 

CONTENT

Editing and refinement across all deliverables
Consolidation and messaging across multiple deliverables
Image sourcing and selection
Source icon solution, style, create guide
Custom icons inc CSP Vision and Theme icons
Custom line art illustrations
Illustrated maps

 

WEBSITE

Websites listed below: re-skin design + WebKit + guide for developers and PMHC teams + consultancy. Developers: Open Cities. Content and population: PMHC.

Intranet site (PMHC staff portal)

pmhc.nsw.gov.au
PMHC website (corporate CX)

haveyoursay.pmhc.nsw.gov.au
Have your say website (community consultation portal)

glasshouse.org.au
Glasshouse Port Macquarie website (theatre and gallery)

 

DIGITAL

eDMs listed below: design + build + eDMKit + guide for PMHC team + consultancy
eDMs Corporate CX (Campaign Monitor) for community and media inc eNews, updates, alerts and media releases
eDMs Staff (Campaign Monitor) for internal emails inc CEO update and staff eNews
Powerpoint presentation graphics
Facebook Workplace (internal social media) design + assets + resources
Socials design (Facebook tiles)