Made for

MIDCOAST COUNCIL

MidCoast Council

THE ASK

Help support us with engaging creative across a broad range of requirements as we find our feet as an amalgamated Council

CONTEXT

In May 2016, MidCoast Council (MCC) was amalgamated comprising of the former Gloucester Shire Council, Great Lakes Council and Greater Taree City Council. From 2011, Kandure delivered creative for Taree and the tourism brand Manning Valley naturally. Following amalgamation, Kandure was part of the community consultation team engaged to establish a unified sense of place and clarify what is valued by the people of the newly-formed region, providing inputs into the development of a new identity for MidCoast Council. Since 2016, on an as needed basis, Kandure has supported MidCoast Council with creative design services.

 

ACTIONS

  • Empower MidCoast Council with a creative presence to deliver engaging collateral
  • Carefully consider each deliverable in the context of community and MidCoast’s direction and identity
  • Design, develop and deliver assets, artwork and guidelines accordingly
  • Ensure inhouse management of specific creative resources
  • Help the super people at MidCoast Council do their thing

Done

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IDENTITY

What is MidCoast? Place branding community engagement process and delivery: theme, presentations, workshops, resources
Service branding: MidCoast Libraries; Midcoast Assist
LEP Zoning ToolKit
Festival of Place branding
Interim amalgamation identity

 

PRINT

MidCoast Council Newsletters
Rates flyer
Dawson River Wetlands interpretive signage
Arlington Wetlands interpretive signage
Cattai Wetlands interpretive signage
Manning Point interpretive signage
4WD Vehicles on beaches brochure
4WD vehicle permit stickers (annually 2016-2022)
Communications Strategy
Community Engagement Strategy
Local Community Planning Framework
Youth Strategic Plan
#ShopMidCoast advertisements
Get Ready Bushfire Survival brochure
Seniors Festival program and advertisements
Festival of Place posters
Bulky Waste flyer and tip vouchers
Environmental Project Updates
Invest MidCoast adverts
End of Year Report
Manning Valley naturally brochures and strategies

 

CONTENT

Editing and refinement across all deliverables
Consolidation and messaging across multiple deliverables
Image sourcing and selection
Interpretative signage icons
Map illustrations for interpretive signage
Map illustration of coastal beaches (Crowdy Head to Hawks Nest)
ToolKit icons and devices
Line art illustrations
Tuncurry Water Park consultation icon suite
Diagrams
Infographics

 

DIGITAL

LEP Zoning in on our Future ToolKit
#ShopMidCoast web advertisements
Festival of Place social tiles

 

XXL ART

Beach signage
Exercise equipment foreshore signage
Wayfinding signage
Roadside billboards