Australian Marketing Institute
National Conferences

The AMI National Conference is the peak event for marketing professionals and includes keynote presentations from leading local and international marketers.

2006 National Conference 'Marketing and Beyond?'
10pp brochure, website, advertisements and event material (CD, banners, slides, adverts)

2005 National Conference 'What Value Marketing?'
14pp brochure, website, advertisements and event material (CD, banners, slides, adverts)

Held at the Sofitel Wentworth Sydney, this conference asks vital questions about assessing marketing benefit and how can marketing be a prime value driver of business revenue?

Brochure (above) and Website (below)

2003 AMI Inspiring Excellence Conference: brochure, website, promotional material
With a sparkling array of presenters, the 2003 AMI National Conference featured the following key topics: Fundamental shifts and trends taking place in the Australian marketplace and the practical implications for marketers; Rising to the challenges of a turbulent global market; Getting more bang for your buck in the overall marketing mix; ROI: Balancing the need for fiscal responsibility to maintain the life of your brand; Cost-effective Alternatives to Advertising: Cause-related and Experiential Marketing.

The artwork was required to convey the sense of inspiring excellence and to appeal to already savvy and also "new-to-the-game" marketing professionals. Featuring a diamond as the symbol of excellence: a marketing card, online design, 14pp conference brochure, advertisements, 5m ceiling banners and onscreen designs all form part of this campaign.

As part of the conference campaign, the website featured only two pages with individual links to specific .pdf pages from the brochure as well as the facility to download the complete 14pp brochure. This enabled interested persons to quickly access the information they required, as well as consistently continuing the theming of the event. Located at www.aminationalconference.com.au the site was housed for the lead-up to the conference.