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Recent studies have shown that although most small and medium enterprises realise the importance of promoting their business, they rarely allocate the time and resources to effective development of their promotional material. However, when you consider the benefits of quality design and its ability to elevate your brand in the marketplace, there is no logic in refraining from presenting a professional and attractive image. There ARE ways to get your ideas across, sell your product or promote your enterprise, service, school, talent, charity, organisation – without extravagant costs.

At Kandure, one of our favourites is the business card make-over. It’s no big deal to step up from a white card with black type to a colour card that captures the unique identity that is your enterprise. On that small space you can list and describe what you do or sell (there are two sides), provide contact details and website address as well as have the design set the style of your enterprise and promote your identity: including your logo and name. Convenient to supply to associates, think of how much business you might be missing out on by not having one...and how much better it is to have a card that truly reflects your identity.

Build your email list and contacts. No one wants to have unsolicited information thrust on them, but we can ask and then build a network of contacts. As a PR tool, email enables reaching a large amount of potential business without the costs connected with traditional mail-outs. Linking email to your website advances the full picture and informs your associates about your current promotion.

Advertising in industry journals will depend upon your budget, but is also extremely worthwhile. Having a print campaign will create awareness of your online presence and claiming precious editorial space can put you ahead of your competitors and enhance the success of your enterprise. And then there is the humble flyer....with a bit of design attention you have an effective new look piece of marketing material.

Kandure is willing to explore alternatives and meet new challenges to work out the most appropriate design solution for you. So whether your enterprise needs print or web design work, have a think and contact us.

print
There are all kinds of print formats which can benefit your enterprise. Design and development of flyers, brochures, cards, banners, signs, advertisements to name a few. Promote your enterprise with marketing material that reflects your unique brand and ID. Align your printed material with your website and you have a package that is totally yours! > view works

internet
The internet is the ideal location for your enterprise to broadcast and promote everything you do. Communication of your brand of service, product or event to the wider community can be created very easily. Website visual design includes website make-overs, website templates and builds. As preferred, this can include training and guidelines for in-house site maintenance/updating. PDFs for printables such as forms, invitations, newsletters etc are also able to be created. > view works

identity
Creating and implementing an identity is a valuable asset for your enterprise. Your logo should fit your style of business and be relevant in the current market. Working with your existing logo, or creating a new one, Kandure can advance your distinctive look and adapt this identity to all situations and media.
> view works

information
When promoting your enterprise, looking good is only part of the story. The quality and presentation of the information you provide requires a clear design and well written content. Information design (or architecture) structures your written material and creates a framework: and for websites, this means great navigation and an interesting site. Kandure can determine your info design and/or written requirements and assist with content production.


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