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Recent studies have shown that although most small and medium enterprises realise the importance of promoting their business, they rarely allocate the time and resources to effective development of their promotional material. However, when you consider the benefits of quality design and its ability to elevate your brand in the marketplace, there is no logic in refraining from presenting a professional and attractive image. There ARE ways to get your ideas across, sell your product or promote your enterprise, service, school, talent, charity, organisation without extravagant costs. At Kandure, one of our favourites is the business card make-over. Its no big deal to step up from a white card with black type to a colour card that captures the unique identity that is your enterprise. On that small space you can list and describe what you do or sell (there are two sides), provide contact details and website address as well as have the design set the style of your enterprise and promote your identity: including your logo and name. Convenient to supply to associates, think of how much business you might be missing out on by not having one...and how much better it is to have a card that truly reflects your identity. Build your email list and contacts. No one wants to have unsolicited information thrust on them, but we can ask and then build a network of contacts. As a PR tool, email enables reaching a large amount of potential business without the costs connected with traditional mail-outs. Linking email to your website advances the full picture and informs your associates about your current promotion. Advertising in industry journals will depend upon your budget, but is also extremely worthwhile. Having a print campaign will create awareness of your online presence and claiming precious editorial space can put you ahead of your competitors and enhance the success of your enterprise. And then there is the humble flyer....with a bit of design attention you have an effective new look piece of marketing material. Kandure is willing to explore alternatives and meet new challenges to work out the most appropriate design solution for you. So whether your enterprise needs print or web design work, have a think and contact us. print internet identity information |
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